The American College of Cardiology (ACC) is the recognized leader for disseminating quality cardiovascular knowledge and best practices to physicians around the world. ACC hired us to introduce several new products within their National Cardiovascular Data Registry (NCDR), and re-brand NCDR under one consistent look and feel.

The positioning strategy “Build Your Benchmarking Strength” speaks to NCDR’s purpose of tracking cardiac procedures nationwide and helping hospitals benchmark and improve patient outcomes. This complete campaign includes online advertising, print advertising, and a series of direct mailings, email blasts, tradeshow materials and a Web site redesign.