Since 1959, Avemco has established themselves as one of the industry leaders in underwriting aviation insurance to non-commercial pilots. The Avemco marketing materials were in need of a face-lift and the overall campaign was beginning to lose its overall effectiveness.

We conducted interviews with senior Avemco management and telephone sales consultants, reviewed all existing communications materials and research, and talked to former and existing customers. New branding components consisted of direct mail, print ads, web site redesign, tagline and collateral materials.