The Johns Hopkins Bloomberg School of Public Health is the largest, oldest and most academically acclaimed School of Public Health in the world. Its reach extends globally through nine academic disciplines and over 45 centers and institutes.

We developed a multi-phased branding campaign for the School. Once the positioning was established we created a new logo, a compelling tagline, a comprehensive set of brand guidelines for various collateral templates, an informational brochure, and signage. An identity standards guide was developed as a printed manual and an Intranet site to ensure School-wide consistency of the new brand. The identity and branding campaign won a prestigious CASE award.