MBNA’s aircraft financing division, the second largest aviation lender in the U.S. and the sole partner of the Aircraft Owners and Pilots Association (AOPA) for the past eight years, wanted to increase awareness, applications and loan volume.

We created a testimonial campaign that featured MBNA’s team of experts and specialists as the hero. Components of the campaign were a series of three full-page ads featuring real MBNA employees that ran in key aircraft trade magazines, a “10-Tips Guide to financing your aircraft purchase,” a brochure/application for handouts, and online brick and banner ads strategically placed on the AOPA web site.