In FY24, the Baltimore County Department of Health (BCDH) was seeking to deploy a community-focused marketing communications campaign that would inform, educate, and assist individuals to access key services offered under the Substance Use Services program. There were three key areas to spotlight: (1) Resource, Education & Advocacy County Help Line (“REACH”), (2) Anti-Stigma and (3) Fentanyl Risk Reduction.
Channel’s solution was to create a branded overarching theme appropriately named, Hope Is Within Reach, that would house the crucial information and educational resources in the above three categories. The Channel team also created themes for Anti-Stigma, titled Truth Not Stigma, and Fentanyl Risk Reduction, titled Facts About Fentanyl. This branding was then accompanied by a microsite that would serve as a main, one-stop source of informational resources as well as a variety of creative deliverables including logos, :30 TV and radio spot, 6”x9” info cards, social media graphics, animated display ads, and ongoing public relations outreach efforts.
Read our News Article about our 2023 MarCom award.